In The Air
Clément Kerstenne and Philippe Bougard founded In The Air in 2012, a promotional and innovative magic company based in Belgium with a European scope.
In their eyes, magic has always been a vector of emotions. It's been more than 20 years since they understood the impact of magic and how to use it as a promotional tool. Using emotional and psychological technics, magicians anchor the brand in the minds of consumers.
Curious about new technologies (3D Mapping, Robotics, iPad, LED TV, spatialized sound), they integrate them and use them in order to mix the virtual and the reality.