Aaron Duffy is the cofounder of SpecialGuest. His specialty is in communications and visual experimentation, often bringing a touch of humanity to technology. He has had work inducted into the MoMA’s archive for the art and technique of the America Commercial and was named number one in Business Insider’s 30 most creative in advertising under 30. Aaron believes that everyone has a creative role to play, no matter what their job title is or experience level. The most successful process is equal parts creative thinking and creative making. Sometimes taking the 'hard road' leads to the best work.