Mitch Paone is a partner and creative director of New York & Geneva based creative agency DIA Studio, which specializes in corporate and cultural visual identity systems, graphic design, and typography. DIA's signature use of motion and generative tools has led to major collaborations with Apple, Balenciaga, A-Trak, Nike, Saint Laurent, Squarespace and many more. Additionally, Mitch lectures and leads workshops at conferences and universities worldwide. Most notably, the Royal Academyof Art, The Hague (KABK), Zurich University of the Arts(ZHdK), Ecole cantonale d'art de Lausanne (ECAL), PrattInstitute & The School for Visual Arts. Recently Mitch has began teaching permanently at Haute école d'art et de design - Genève (HEAD - Genève) in the Master of Media Design and Bachelors of Visual Communication. At HEAD, he will be implementing DIA's creative process into the academic curriculum with a specific focus on motion and generative tools in a graphic design context. Mitch and DIA studio partner Meg Donohoe were recently inducted into AGI (Alliance Graphique Internationale). Beyond his work with DIA and academic endeavors, Mitch is also performing jazz pianist, composer and type designer.
Time is form, form is time
A Lecture highlighting DIA's "input output" approach to approach highlighting the thinking and process behind kinetic identity design. The lecture will showcase how Mitch's background as a jazz pianist, composer and performer has developed a framework for DIA's design process, collaborations and business model with partner Meg Donohoe. Additionally, the lecture will cover the influence of new tools and technologies in DIA's design practice.