About

Espadaysantacruz

Hybrid design creative studio based in Madrid since 2011. This studio combines craft innovation technology and creativity. They create innovation projects that challenges brands and people. Their projects range from Product design, Experience Design, Interactive Installations or New Media Arts. The team is made up of visual artists, creative engineers & coders, product designers and creative directors working together from the idea to the execution. Every project they do is a new challenge. They believe that exploration and prototyping is the best way to learn from failure and use technology in a creative way. Their personal works have been featured in festivals like KIKK, MIRA, FILE, Platine, Toolkit… They work with brands like SAMSUNG, FORD, MCKINSEY, ZARA, ADIDAS, PEPE JEANS, CAROLINA HERRERA, SHISEIDO, UNIVERSAL ROBOTS or PLAY STATION. Together with them, they have been awarded in festivals like Cannes Lions, CLIO, London International Awards, EL SOL, Premios Club de Creativos, EL OJO, FIAP, LAUS or FWA.

Medias

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Conference

FAKE IT TILL YOU MAKE IT : exploring design and technology

We are a hybrid design creative studio that combines craft innovation technology and creativity. We create innovation projects that challenges brands and people. Our projects range from Product design, Experience Design, Interactive Installations or New Media Arts. Our team are visual artists, creative engineers & coders, product designers and creative directors working together from the idea to the execution. In this talk we will review our creative process from the idea to the final execution, exporing the possibilities of designd technologies to create unique experiences.

Medias

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