Carl Addy

A Journey to Mayda
A Journey to Mayda

The place




Hours and dates

  • Oct 27 from 16:00 to 16:40

Carl Addy is multi-disciplinary Executive Creative Director and Director. He delivers groundbreaking visual work in design, digital media and immersive VR technology. His craft in storytelling is always layered with playful affection and conceptual eye-bending entertainment. He works in both live action and animation, combining his obsession with music with his knowledge of digital trends and film making.

Carl has won advertising, design and direction awards. He is frequently invited to speak at creative conferences around the world such as SXSW, Cannes Lions, Offf and FITC. His topics focus on Modern Narrative, The Future Of Content and VR and Creative Challenges.

Carl is an Executive Creative Director at Mayda, a creative collective formed from the worlds of advertising, technology, film and gaming.

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A Journey to Mayda

According to early cartographers, Mayda is a non-existent island in the North Atlantic that has been shown on several published maps at various points in history.

Aside from being a provocative name for a creative collective, Mayda is also a metaphor for working in an ever changing landscape.

Carl will use his own wayward multi-disciplined journey as a case study for how to “Navigate Future Stories”, or how to work with focus while embracing distraction as a creative catalyst.