Digital Inter/Section (DI/S)

How to make money with new media art ? The Starving Artist Myth and other misconceptions
Anna Desponds
Anna Desponds
How to make money with new media art ? The Starving Artist Myth and other misconceptions

The place

Theatre - Friends room



Hours and dates

  • Oct 27 from 14:00 to 15:00

Introduction: Céline Berthoumieux (FR), Chroniques (FR)

Co-director of CHRONIQUES, who holds the Biennale des Imaginaires Numériques (Biennal of Digital Imaginaries). CHRONIQUES, an incubator for digital imagination, has been working for many years in the fields of creation and production of digital arts and practices.

Déléguée générale de HACNUM, the National network for hybrid arts and digital cultures. HACNUM aims to support transformations in the cultural sector and act as a catalyst in local areas, bringing culture into the digital transition paradigm.

CHRONIQUES was the initiator of the DIGITAL INTER/SECTION Consortium.

Moderation: Anna Desponds (PL), THE CATALYSTS (DE)

THE CATALYSTS are a boutique consultancy boosting the development of innovative & creative players in digital tech, media, film, music, design & the arts. Anna Desponds has over ten years of experience in conceiving award-winning events at the intersection of audiovisual arts and digital technology. As an anthropologist with an MA in interdisciplinary humanities and a research background, she has a passion for bringing remote concepts and people together. At THE CATALYSTS, Desponds draws from this broad experience to enable research, event curation & business development for clients. As part of THE CATALYSTS Anna was one of the people behind the presented research.

Speaker:  Luke Kemp, Barbican immersive (UK)

Luke Kemp is currently Co-Head of Barbican Immersive and Curator at the Barbican, in London. Immersive has developed some of the most challenging and successful exhibitions in Barbican Centre’s history, launching in the UK and then touring internationally. Kemp’s most recent productions at Barbican include leading on the co-curation and development of Our Time on Earth (2022) and AI: More than Human (2019) and their tours. Prior to the Barbican, Kemp has worked with galleries and organizations across the world, such as the Venice Biennale and The Armory Art Fair. Luke Kemp has studied at Goldsmiths College and Central St Martins School of Arts, UAL and regularly participates in Juries and panel discussions around immersive and technology in art. His focus is the increasingly entwined relationship of humans with technology and the creation of content and experiences that enable audiences to process our rapidly changing world.

Luke was one of the interviewees of the research.

Speaker: Natasha Greenhalgh (UK), NXT Museum (NL)

Natasha Greenhalgh is the Co-Founder and Creative Director of Amsterdam’s Nxt Museum, the home for new media art in the Netherlands, uniting her passion for art, technology and sound. Driven by creating new realities, Natasha is obsessed with exploring and prototyping new creative tools, narratives and collaborations.

Having studied at Chelsea Art College, Natasha is trained in Spatial Design & this is what drives Natasha’s interest in how Nxt can most effectively use its dynamic space to communicate its obsession with the future, constantly looking for opportunity & innovation. Natasha is devoted to ensuring Nxt is a place for the many, not just a few, opening up conversations to those who might have previously felt excluded. In addition, Natasha is driving the development of Nxt Lab, an educational space for experimentation, research, development & failure, designed to empower & inspire the pioneers of tomorrow.

    Natasha Greenhalgh

    How to make money with new media art ? The Starving Artist Myth and other misconceptions

    Don’t cringe: in this session we’ll talk about business for digital arts. Based on the expertise of over 60+ digital art organizations across the globe, we will be debunking existing misconceptions about financing digital arts, while looking at new, sustainable business models for the future of the digital arts ecosystem.

    In the last year THE CATALYSTS, together with Digital Inter/Section (DI/S) consortium partners, conducted an extensive study of existing ecosystems and business models in the digital arts industry. Based on a comprehensive survey, micro-case studies and expert interviews, they investigated the monetization trends that keep the art world excited. How to build a resilient financial future? Join us for a preview of key findings of the report and for a conversation with digital organizations representatives.

    The full reports can be found here:

    The presented study is part of Digital Inter/Section (DI/S), a project funded by the European Commission within the framework of the Creative Europe program. DI/S aims at diversifying the sources of income and business models for digital arts & culture organizations, while promoting sustainable, ethical and inclusive economic development. It is an initiative of Chroniques (France), Chromatic (Canada), Kikk (Belgium), Kontejner (Croatia), Signal (Czech Republic) and THE CATALYSTS (Germany). In a next step, based on the research, the partners will develop and test innovative new business models and create a toolkit to increase economic resilience. The toolkit will be broadly available to the whole ecosystem to accelerate new ways of doing business.