Hours and dates
- Oct 27 from 15:00 to 15:40
Fernanda González is Group Experience Director at Media.Monks, where she leads UX and strategy for digital products and platforms across the US and Canada. Based in New York, Fernanda oversees the UX & Strategy practice and is responsible for delivering world-class digital experiences across a wide range of industries, including technology, travel, retail, and more. With experience at Leo Burnett and Mirum Agency, Fernanda most recently spent five years at Media.Monks Mexico, where she built and led the UX team in LATAM. This wide range of experience informs her approach to design : a balance of functional but rich aesthetics and structure. For Fernanda, designing experiences is an exciting and constant challenge to strategize and be resourceful to innovate how we approach human and business problems.
Embracing Change : Designing Experiences in Times of Uncertainty
In this talk we will delve into the challenges and expectations faced by experience design teams during periods of uncertainty. We will explore the impact of various factors such as data quality, conflicting internal stakeholder priorities, cuts in timelines and budgets, optimization without innovation, and the need for faster ROI reporting. By addressing these challenges head-on, we will equip design professionals with practical strategies to set up their teams for success.
Thanks to the support of European FEDER funds, this conference is exceptionally being offered free of charge, on request from the festival reception (entrance to the marquee).