Hours and dates
- Oct 28 from 15:10 to 15:50
After working as a freelance designer & digital producer, in a studio (Soleil Noir) or with an advertiser (EMI Music), Adrien PIN co-founded the Digital Studio “Merci-Michel” at the end of 2012, with Antoine Ménard & Pierre Hagège. Their vision: to offer an innovative approach to digital marketing, mixing interaction design, storytelling and creative technologies. Merci-Michel defines itself today as a “Digital Gamification Studio”, with an internationally recognised expertise and more than 130 awards won to date.
Conferences"Coastal World" case study — blurring the line between digital marketing & gaming
“Coastal World” is a gamified 3D web platform, created for the American bank Coastal Community Bank, in order to communicate its partnerships with innovative fintechs and neo-banks. Through this case study, we will present the behind-the-scenes of this production, from the briefing to the design and manufacturing stages, both at the creative and technical levels. More broadly, we want to show how gamification can bring value to marketing and digital communication issues.