Hours and dates
- Oct 26 from 11:40 to 12:20
PORTO ROCHA is a New York-based branding and design agency developing creative and strategic work that engages deeply with the world we live in.
They are situated in the intersection of strategy and design, business and culture, craft and scale. Where craft meets big-picture thinking.
Working closely with people and companies to craft branding systems, products and experiences, they seek to provoke meaningful change through their work, from large-scale projects that reach significant audiences to socially and culturally-motivated initiatives.
Felipe Rocha : Founder & Creative Director
Felipe Rocha is a Brazilian designer and creative director based in New York. He began his career in 2008 and has since worked across different realms of design including branding, experiential, editorial, digital and advertising. Felipe has created culturally relevant work for global brands such as Netflix, Airbnb and Spotify, where he led the design of new brand initiatives and major artist collaborations. His past experiences also include working as Senior Designer at Sagmeister & Walsh ; co-founding Arnold, a graphic design studio in São Paulo ; and completing a residency at Fabrica, Benetton’s creative laboratory in Italy where he worked on the iconic COLORS Magazine.
Leo Porto : Founder & Creative Director
Leo Porto is a Brazilian designer and creative director living in New York. Prior to starting PORTO ROCHA, Leo was Design Director at COLLINS. Throughout his career, Leo has worked at a range of renowned studios including Pentagram, Mother, and Chermayeff & Geismar & Haviv. Widely recognized by a number of major design awards and publications such as The One Club, Print Magazine and The Type Director’s Club, Leo was also named a “Young Gun” by The Art Directors Club. With a focus on branding and design systems, Leo’s work maintains a global presence through his designs for some of the world’s largest brands including Target, Nike and Twitch.
What Futures Could We Design ?
Co-founded by Brazilian designers Leo Porto and Felipe Rocha, PORTO ROCHA is a New York-based design agency working in the intersection of strategy and culture. In this session, Felipe and Leo discuss their creative journey and explore the paradigm shifts affecting contemporary and future designers.