AR/VR Space

AR/VR Space

The AR/VR space will showcase meaningful content made in Augmented Reality, Mixed Reality and Virtual Reality by creative technologists, artists and studios from all over the world.

This experiential space gathers projects made on different technologies to be experienced on various AR, MR and VR devices with the goal of inspiring professionals and the broad public on how these mediums can be used

for creative and innovative purposes. But also to showcase how they are used solve problems in our present lives.

Generative AI is now merging with immersive environments, enabling more natural interactions and real-time content creation. Headsets and glasses are becoming lighter, sharper, making the user experience smoother.

Understanding these technologies has become essential. They’re slowly but surely redefining how we interact with information, work, learn, and create.

Grasping their social, ethical, and cultural implications helps us prepare for the deep transformations they’re driving.

Across 60 square meters, the AR/VR space will be divided into distinct zones where you can explore, play, learn, and experiment. A rich program of happenings and workshops will keep the energy flowing throughout the four days of the festival too.

This space is powered by PopulAR, an independent ecosystem powering AR, VR, MR content creation as a means to popularize these technologies