Aurélia de Azambuja - Base Design
For the past 7 years, Senior Designer Aurélia de Azambuja brings clarity, structure, and an all-too-contagious laugh to Base’s Brussels studio. She leads with a clear conceptual direction, orchestrating teams of copywriters, illustrators, and art directors to bring bold, meaningful design to life. But her boldness goes beyond aesthetics. She’s passionate about the power of design as a tool for change, always asking the big questions—challenging her creative approach, her team, and the world around her.
Base Design :
Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne.
From strategy to execution, we design brands that are memorable—and crafted for good business.
Base Group is B Corp certified. Our Brussels & NYC studios have joined the global movement.
How to make the logo bigger when the world is burning
In her talk, ‘How to make the logo bigger when the world is burning?’, Base Sr. Designer Aurélia de Azambuja confronts an existential question that feels both urgent and unavoidable: how to find meaning in designing in an increasingly dissonant world.
In today’s global context weighed down by international conflict, political rife, fleeting influencer trends, and a growing sense of uncertainty, our roles as designers can sometimes feel… trivial.
For Aurélia, design goes beyond mere aesthetics—it’s a way to make sense of chaos, challenge assumptions, and carve out space for new perspectives. Her talk explores the role of creative work in today’s messy landscape and how she’s striving to rediscover meaning, joy, and balance in design.
